Customer Case Study

Narrative
This neighborhood organization experienced difficulty getting their newsletter into the hands of its constituents in a timely manner. Previously, many of the events advertised in the newsletter had already passed when it finally did arrive in mailboxes.

The association was unaware of the postal savings that could be had if they bar coded their mail. Also, the high density of addresses on their mailing list meant that they qualified for even steeper discounts.

Another source of savings would be simply folding the mailing piece in half, a rather simple design change that could save hundreds more during the course of a year.

Case History
Organization Name: Kingfield Neighborhood Association
Mailing Type: Newsletter
Problem Delivery time exceeded 2 weeks to neighborhood households Excessive postage costs
Solution & Results Barcoded mail $200 savings in postage Improved delivery time by 100%. Most newsletters delivered within four days.
Future Recommendation Redisign newsletter from "flat" (8 1/2 x 11) to "letter" sizing to save an additional 20% on postage.
Customer Comments "Thanks again for all your hard working getting our newsletter out by its deadline. I was amazed to get your voicemail message on Friday stating that yours had arrived at the house, Thad ...”
Narrative This neighborhood organization experienced difficulty getting their newsletter into the hands of its constituents in a timely manner. Previously, many of the events advertised in the newsletter had already passed when it finally did arrive in mailboxes. The association was unaware of the postal savings that could be had if they bar coded their mail. Also, the high density of addresses on their mailing list meant that they qualified for even steeper discounts. Another source of savings would be simply folding the mailing piece in half, a rather simple design change that could save hundreds more during the course of a year.
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Do-Good.Biz 612.789.7226 Thad Ludwiczak denis nagan	info@do-good.biz